Book Review: The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
Brad Stone’s The Everything Store: Jeff Bezos and the Age of Amazon fits much in the business genre. But there is a lot more to explore about the industry that sells almost everything and that’s why The Everything Store makes sense.
A company that rolled out of a garage has a pretty good number of things in common with other tech giants like Apple, Google. Apple being the inspiration for Amazon at a time now does a sizable selling through Amazon’s retail platform.
Amazon’s unprecedented success story has diverse grounds. Jeff Bezos, the founder CEO of Amazon, was working for an investment firm as a vice president. He made a bold move by quitting his well-paid job and starting his own venture. It was 1994 and Amazon was just an online book selling startup. Even though the future of internet was uncertain at that time, it was Jeff Bezos risk-taking attitude that drove Amazon to attain new dimensions.
Brad Stone currently holds a position of senior executive editor for Bloomberg News. His previous work profile includes a senior writer for Bloomberg Businessweek, where he wrote cover stories on tech giants such as Apple, Google, Yahoo, Facebook and even some Chinese web portals like Tencent, Baidu. Prior to being associated with Bloomberg, he was working for New york Times as a reporter.
He had taken almost 300 plus interviews of both former as well as current Amazon employees, to begin with his project work. What the book was unfortunate to receive was the interview of Jeff Bezos. Still, Bezos requested other Amazon employees, his family members and friends to be honest in the interviews.
The Everything Store tries to unfold the crucial events in the history of Amazon. It reveals the struggles company encountered during its initial period, for instance, surviving the dot.com bubble burst and later rose to one of the retail giants in the world, surpassing Walmart as the most valuable retailer in United States in terms of market capitalization.
Amazon was unconventional since the beginning. When started, the company didn’t expect any profit for initial four to five years and the fact is it actually saw a modest profit of 5 million dollars only in the fourth quarter of 2001.
Competing with the already established book giants of the time, the Barnes and Noble, was not an easy task. But Jeff Bezos unusual business models added much of the needed thrills and push needed to overcome the impossible. When Bezos announced its future plans, to go beyond books, it clearly demonstrated that they are upto something exceptional.
Brad Stone has presented an uplifting story of the largest e-commerce giant in the world. It unwraps the methodologies, work culture, opinions and feedbacks that reveal the past, present and future aspects of Amazon.
|Book title||The Everything Store: Jeff Bezos and the Age of Amazon|
|Published in/on||31 July 2014|
|No. of pages||464|